Поделиться

The report states that:

◆ The role of websites and apps is greatly diminished. Only 22% of respondents start their news consumption by visiting a website or app. That's down 10 p.p. from 2018. News brands are losing touch with audiences. Younger audiences' reach is dropping everywhere or almost everywhere.

◆ Despite financial, medical and political crises, people are less and less interested in news. Only 48% of respondents said they were very interested in the news. By comparison, 63% of respondents in 2017 said so.

◆ As many as 36% said they often or occasionally avoid the news. This group is divided into two: some try to avoid all news, while others forbid themselves to consume news on a certain topic or at a certain time.

◆ Only 40% of respondents say they trust the news most of the time. Just 22% not only consume the news, but also actively comment, sherry or otherwise interact with the reports. 47% don't do it at all.

◆ Against this background, only 17% of respondents in the top 20 richest countries paid for online news. And in Japan and the United Kingdom, for example, the figure is only 9%. In the United States, Germany and the United Kingdom, half of non-subscribers said nothing would convince them to subscribe to paid news.

◆ Influencers and celebrities are more trusted than journalists. On Facebook and Twitter, journalists are still on the defensive.ё

◆ Facebook is an influential news source, but its influence on journalism is declining. TikTok and YouTube are actively growing. TikTok's penetration among the 18-24 audience has reached 44%, with 20% of that cohort using it for news.

◆ Few people trust algorithms. Only 30% think recommending news based on previous readings is a good idea. In 2016, this figure was 6 p.p. higher.

◆ Naturally, the consumption of traditional media is falling in most countries - and we are not just talking about paper, but also about television.